With the recession in full force, many people are losing their jobs and/or receiving less income. Inside my own network of people, I’ve seen many people (including myself) attempt to fill the gap by starting their own businesses. A crucial part of that whether you’re landscaping, selling products, or what have you is having a strong online presence. WordPress can be a powerful part of this because of it’s ease of use, it’s visibility to search engines, and the possibilities for integration with social networking sites.

Companies just starting out generally don’t have the cash flow to be able to justify paying an outside company to manage their website content, whether that be updating information or handling blogging. This is not a problem on websites built with WordPress. If you are comfortable using Microsoft Word then blogging or site updates is within your grasp! (If you have trouble using Word, we seriously need to talk) From your site admin page, all you have to do is think of a title, type your content, then click “publish” and your new info is immediately posted to your site.

When you click publish, your updated content is also submitted to Google and is then able to found via searches. It also supports pingingPing-O-Matic which ensures maximum exposure of your website to search engines. I partner with Interactive Web Works to utilize these features and boost WordPress site exposure and traffic.

WordPress is also great at integrating with social networking sites such as Facebook, Twitter, LinkedIn and more. WP has the built in feature of an RSS feed, which you can configure your social networking accounts to read and auto update. It’s also possible to go the other direction and include your social networking content such as Facebook status and Tweets on your WordPress blog. A great example of this is at the NCC Students site where the site admins all set up Twitter accounts and now their updates are shown on every page of the website.

If you’re interested in utilizing WordPress on your website, please email me at michael@fusionaz.com. I’d be happy to discuss anything on your mind and help you improve your web presence.